The "Near Me" Checklist: How to Dominate Local Search

When a business owner searches for "Accountant near them", they typically click one of the first three results in the "Map Pack."

1. Categories Matter

Ensure your primary category is "Certified Public Accountant" or "Tax Preparation Service," not just "Accountant."

2. Reviews are Currency

You don't need 100 reviews. You need 10 recent ones. Reply to every single review to signal activity to Google.

3. Services Section

List every specific service you offer (e.g., "IRS Resolution," "Bookkeeping," "Payroll"). Don't assume Google knows what you do.